Menu Engineering Calculator
Analyze your menu items based on profitability and popularity to optimize your menu mix and pricing strategy.
Menu Engineering / Contribution Margin Calculator
Analyze menu items based on profitability and popularity
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Results
Enter values and click Calculate to see results
Understanding Menu Engineering
Menu engineering is a method of analyzing the profitability and popularity of menu items to optimize your menu mix.
Menu Categories:
- Stars: High profitability, high popularity - Feature prominently
- Puzzles: High profitability, low popularity - Reposition or promote
- Plow Horses: Low profitability, high popularity - Increase prices or reduce costs
- Dogs: Low profitability, low popularity - Consider removing from menu
Contribution Margin = Selling Price - Food Cost
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