Per-Capita Spend Calculator
Calculate and optimize per-visitor spending at your amusement park, theme park, or event venue.
Per-Capita Spend Calculator
Calculate per-visitor spending at your venue
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Revenue by Category
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Results
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Understanding Per-Capita Spend
Per-capita spend is a key performance metric for amusement parks, theme parks, and event venues. It measures the average amount spent by each visitor, helping operators understand revenue patterns and optimize offerings.
Key Revenue Components:
- Admission: Ticket sales, season passes, and premium experiences
- Food & Beverage: Restaurants, snack stands, and beverage sales
- Merchandise: Retail shops, souvenirs, and branded products
- Games & Attractions: Arcade games, midway games, and pay-per-use attractions
- Parking: Parking fees and premium parking options
- Other: Photos, rentals, VIP experiences, etc.
Industry Benchmarks:
- Regional Amusement Parks: $40-60 per capita
- Major Theme Parks: $60-100+ per capita
- Water Parks: $35-55 per capita
- Family Entertainment Centers: $25-40 per capita
- Typical Revenue Distribution: Admission (40-50%), Food & Beverage (25-35%), Merchandise (10-20%), Games & Attractions (5-10%), Parking & Other (5-10%)
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